"Cowboy burst onto the scene in 2017 with a lineup of smart, high-tech e-bikes, with features like app-based lock and location tracking. The Verge has been tracking the company's progress for a number of years. We called the Cowboy 2 "the best looking pedal-assisted electric bike with a removable battery" and the Cowboy 3 a more "mature" e-bike that was focused on "on safety rather than fun." Cowboy raised over €100 million based on a strategy to conquer the US market."
""We can confirm that discussions with ReBirth are progressing very positively, and we expect to close the deal mid-October,""
""At that point, we will communicate all details formally. Until then, some figures or numbers are subject to change.""
"Last month, ReBirth, which owns the bicycle brands Peugeot Cycles, Gitane, and Solex, swooped in with some short-term financing to help prevent Cowboy going the way of VanMoof and other bankrupt e-bike brands. And now it seems like the company is angling for a controlling stake. We'll see what shakes out next month."
Cowboy is negotiating a sale to ReBirth Group Holding, with discussions reportedly progressing positively and an expected close in mid-October. Cowboy launched in 2017 with smart e-bikes featuring app-based locks, location tracking, and praised models such as the Cowboy 2 and 3. The company raised over €100 million aiming at the US market. Post-pandemic operational problems produced delayed deliveries, missed payments, rising debt, and a reported €40 million loss over two years. ReBirth provided short-term financing last month and appears to be pursuing a controlling stake. Cowboy's co-founder says the company is moving toward long-term stability.
Read at The Verge
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