"I'm personally inspired by the mission to create enjoyable and nutritious snacking,"
"Fruitist has reached a critical point in its growth cycle where financial leadership can really have a material impact,"
Fruitist, a premium superfruit brand founded in 2012 and launched to consumers in 2020, recently surpassed $400 million in annual sales and reached a valuation above $1 billion. The Los Angeles-based company supplies over 12,500 retail stores across 28 countries, including Walmart, Whole Foods, and Costco, and employs about 1,200 people. Key investors include Ray Dalio’s family office, Aliment Capital, Goldman Sachs, Barclays, iab, and BBVA. Rich Sullivan joined as CFO from SurveyMonkey, bringing more than 20 years of finance experience at companies such as Acorns, Twitter, DreamWorks Animation, and STX Entertainment. Sullivan cited mission-driven product, strong market opportunity, and changing consumer health trends as drivers for growth, and views finance as central to enabling strategy and scaling the business.
Read at Fortune
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