""The PM used Stitch by Google to create designs after our Miro session. To the untrained eye, it looks like a finished design. But when you look closer, it's not quite right and a little bit broken in places." That's what a Global UX Director told me, and to many, this is the AI future many designers fear. However, there's one thing I've learned from talking with 19 design leaders: The role of design is changing,"
"For years, we've followed one cardinal rule when talking about UX: never show high-fidelity mockups until they've been validated. I've said similar things in the past, for good reason. One of the biggest? It set unrealistic stakeholder expectations. Show something that looks finished, and people think it is finished. Then, when user research reveals problems, you're stuck explaining why that "done" feature needs to change."
A product manager used Stitch by Google to generate designs that visually appear finished but contain subtle functional and structural flaws. Many designers fear AI because these outputs can create misleading impressions of completeness and hide usability problems. Nineteen design leaders indicate that the role of design is changing and that established UX rules require reevaluation. The longstanding guideline to avoid showing high-fidelity mockups before validation aimed to prevent unrealistic stakeholder expectations and reduce rework. AI-generated high-fidelity artifacts intensify the risk of premature buy-in and demand updated validation, communication, and process strategies.
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