
"AI is disrupting more than the software industry, and is doing so at a breakneck speed. Not long ago, designers were deep in Figma variables and pixel-perfect mockups. Now, tools like v0, Lovable, and Cursor are enabling instant, vibe-based prototyping that makes old methods feel almost quaint. What's coming into sharper focus isn't fidelity, it's foresight. Part of the work of Product Design today is conceptual: sensing trends, building future-proof systems, and thinking years ahead."
"As AI agents become embedded collaborators in our systems, designers face a powerful and pressing question: Who are we designing for now? Suddenly, we find ourselves in the middle of a new Experience dilemma: designing for both people and programs. That means exploring new personas and reconciling different approaches: emotional intuition, logical execution, and the coherence of both. Let's have a look at the pitfalls of this dilemma and explore what we have to consider while designing for both humans and machines."
AI is rapidly transforming design beyond software, with tools enabling instant, vibe-based prototyping that displaces pixel-perfect workflows. The focus shifts from visual fidelity toward foresight: sensing trends, building future-proof systems, and planning years ahead while still solving present problems. Designers now must design for both humans and AI agents, exploring new personas and reconciling emotional intuition with logical execution. AI agents parse, tokenize, and operate on patterns, context, and probability rather than feelings. Interfaces must therefore use structured data, semantic HTML, accessible roles, predictable metadata, and clear context so both humans and machines can interact coherently.
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