A product VP described design leadership struggling to justify design work despite using AI tools like Claude Code, Figma Make, and Cursor. The organization produced design output but faced difficulty defending the value of that output. The company adopted AI for survival, generating designs while also laying off the design team in the same quarter. The team recognized that the designs were not good and that design debt was accumulating faster than it could be addressed. When choosing between fixing what was breaking and generating features that might lead to acquisition, the organization repeatedly built new ones. A need emerged for someone to minimize these problems, and the responsibility increasingly runs on language.
"I feel really bad for our design Leader. We've all been using Claude design and Figma Make, and it's really tough for him to justify things."
"Not in producing design work. Justifying their work. This was a company embracing AI for survival. From Claude Code to Figma Make to Cursor across the org. They were churning out designs and laying off the design team in the same quarter."
"But here was the wild thing: they knew the designs weren't good. They knew the design debt was piling up faster than they could ship. Given the choice between fixing what was breaking and generating features that might get them acquired, they built new ones every time."
""At the very least, I wish we had someone to minimize these problems." The VP said. That's the design responsibility that's emerging. And it runs entirely on language. The problem has only grown with AI"
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