"Have you ever been a part of a product launch that felt more like a daunting experience, rather than an exciting or thrilling one? The product launch where users got more confused and felt helpless? Where they could not even point out what was wrong, because the product team worked so heavily on improving the tech and the UX, that it actually changed the way they were used to working before."
"This is more common than you can think, especially in a B2B and SaaS environment, where complex products with a continuous learning curve, are constantly being explored by the users. And sometimes they form their own behavioral patterns of performing a particular task on the platform. And when you change that pattern, when you try to simplify it, or make it easier, it rather ends up becoming harder for them, because now, they not only need to learn the new patterns,"
Product launches can feel daunting when changes disrupt established user workflows and leave users confused and helpless. Heavy focus on improving technology and UX can alter familiar work patterns, preventing users from locating the source of problems. Complex B2B and SaaS products generate continuous learning curves, prompting users to form stable behavioral patterns for tasks. Altering those patterns to simplify workflows often increases difficulty because users must both learn new patterns and forget prior methods. Such disruptions risk reducing trust, adoption, and productivity unless change management, gradual transitions, and user support are provided.
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