"AI is everywhere, and for designers, it's both an exciting opportunity and a huge challenge. Tools can now generate graphics, write copy, even build prototypes - but can they understand why a user feels something, or what will truly delight them? That's where human designers come in. Over the past year, as I've experimented with AI in my workflow, I've realized something crucial: the real skill isn't just "using AI" - it's thinking differently with AI, combining creativity with judgment, speed with insight."
"I now start by asking: What problem am I really solving? How will this design touch users emotionally? Which parts of the process should I let AI handle, and which need my intuition? What assumptions am I making about the problem, and how can AI help test or challenge them? What would happen if I let AI explore solutions I wouldn't have thought of myself? How do I maintain"
Designers should treat AI as a collaborator that accelerates tasks while lacking human psychology and emotional nuance. Human judgment must interpret, refine, and assign meaning to AI-generated outputs and identify where users drop off or become frustrated. Effective use involves deciding which tasks to delegate to AI and which require designer intuition, testing assumptions with AI variations, and exploring unexpected solutions without losing focus on solving actual user problems and evoking emotional responses. Balancing speed with insight enables faster iteration without sacrificing user empathy.
Read at Medium
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