Soot is a groundbreaking platform that redefines how we interact with visual content, moving beyond traditional linear scrolling seen on social media. With $7.7 million in funding, it creates a dynamic space where users can engage with hundreds or thousands of images simultaneously, organized by visual similarity or metadata. This innovative approach offers a more organic creative experience, likening it to a digital painter’s palette as opposed to a standard feed. Co-founder Jake Harper challenges existing paradigms, envisioning a future where creativity is no longer constrained by linear formats.
In a world where we often limit our creativity to linear formats, Soot offers a refreshing alternative by presenting a multitude of visual inspirations at once.
Soot is designed not just as a repository for images, but as a dynamic digital mood board encouraging a more organic exploration of creativity.
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