"At its core, UX design is all about efficiency, ensuring that the user gets from point A to point B in the simplest way possible. A great-looking UI is important, but an intuitive experience is even better, and many different laws and concepts have been established to create a balance between both. This has created the default UX assumption that faster is better. But is that always the case?"
"Depending on the context, slower UX can be just as, if not more, effective than the current default of efficiency at all costs. This article will challenge the default assumption while exploring the benefits, techniques, and ideal use cases of slower UX design. Why speed isn't always the goal Modern design has become all about seamlessness. Ensuring the UI's speed and intuitiveness has become the focus of many design teams, and for good reason."
"Take, for example, this video published on TikTok by Zander Withurst in 2024 titled 'Stop adding colors to your UI'. In the video, Zander redesigns a mobile UI, opting for a more conventional yet monotone color palette. Here's the before: And here's the after: And the viewers noticed that the video was flooded with comments criticizing how the revised UI had become devoid of color."
UX design prioritizes efficiency to help users move from point A to point B with simplicity. Intuitive experiences often trump aesthetics, leading to a default belief that faster is better. Slower UX can be equally or more effective in certain contexts, challenging relentless optimization. Modern design's focus on seamlessness and utility often produces clean but colder interfaces that suppress creativity. Experimentation and narrative have been sacrificed to surgical optimization. A TikTok example shows backlash against a monotone redesign, with viewers criticizing a loss of color and noting that homogenous UI decreases differentiation, narrative, and trust.
Read at LogRocket Blog
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