"I experienced this firsthand on a recent project analyzing how to integrate third-party solutions into our product. It wasn't traditional UX work: these 3rd party solutions had their own UI, which meant no wireframes or prototypes. But the clarity I brought, connecting different experiences into one consolidated workflow, was precisely why they needed a designer. Leaders now have a tool (in AI) that allows them to execute their vision instantly. Many people believe that if they articulate precisely what they want, AI will build it for them."
""I can live with uncertainty, but I cannot stand ambiguity." That quote, by a business leader, captures a lot of why junior design roles have collapsed and why senior designers remain essential. But that's a big "if", and it's why the designer's job has fundamentally shifted from execution to clarification."
Senior designers provide clarity when systems and experiences must be connected, especially during integration of third-party solutions that bring their own interfaces. Integrations often lack wireframes or prototypes, requiring consolidation into a single workflow to make products coherent. AI gives leaders a fast means to realize precise visions, but successful outcomes depend on clearly defined requirements. The expectation that AI will build whatever is articulated ignores the frequent presence of ambiguity. As a result, the designer's mandate has moved away from hands-on pixel execution toward diagnosing, interpreting, and resolving ambiguity across workflows.
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