Is Figma Still Relevant in the AI Design Era?

"The rapid evolution of AI-powered design tools has caused massive disruption to the traditional design process. More and more teams are embracing AI toolkits and starting to create designs in tools like Claude Code. This shift has even led many people to claim that " Figma is dead," but that's not true (or at least not entirely true)."

"One thing is clear: the conventional process in which UI and UX designers spend hours and days pushing pixels to create perfect layouts is no longer the reality for many organizations. The reason is simple: in the AI era, time-to-market has become a critical metric, and most companies would rather ship a "good enough" product quickly than spend extra time perfecting every detail."

"The concept of Figma as a design tool originated from the conventional design process. You could say that Figma is an almost perfect design companion for designers who follow a traditional UI/UX workflow. But the problem is that the conventional design process is no longer the reality for most organizations."

AI-powered design tools are rapidly changing how UI and UX work gets done, shifting teams away from long, pixel-by-pixel layout efforts. Time-to-market has become a critical metric, so many organizations prefer shipping a “good enough” product quickly rather than spending extra time perfecting every detail. Figma was built around the conventional design process and works well as a companion for designers who follow that traditional workflow. As that conventional process becomes less common, the role of Figma changes and it may not be the best default tool for every team or situation. The key is deciding when Figma’s strengths align with current delivery needs and when other approaches fit better.

Read at Medium