Is Figma Still Relevant in the AI Design Era?

"One thing is clear: the conventional process in which UI and UX designers spend hours and days pushing pixels to create perfect layouts is no longer the reality for many organizations. The reason is simple: in the AI era, time-to-market has become a critical metric, and most companies would rather ship a "good enough" product quickly than spend extra time perfecting every detail."

"The concept of Figma as a design tool originated from the conventional design process. You could say that Figma is an almost perfect design companion for designers who follow a traditional UI/UX workflow. But the problem is that the conventional design process is no longer the reality for most organizations."

"More and more teams are embracing AI toolkits and starting to create designs in tools like Claude Code. This shift has even led many people to claim that " Figma is dead," but that's not true (or at least not entirely true)."

AI-powered design tools are disrupting traditional UI and UX workflows by shifting priorities toward faster delivery. Many organizations now measure success by time-to-market and prefer shipping a “good enough” product rather than spending days perfecting every detail. Figma was built around the conventional design process, where designers spend hours refining layouts and components. Because that conventional workflow is no longer common across most organizations, Figma may not fit every team’s needs. The decision to use or avoid Figma depends on whether a team still follows a traditional UI/UX workflow or has moved toward AI-assisted, rapid iteration.

Read at Medium