""What I'm keen to try is repurposing old user research and hooking it up to an AI agent. It won't replace talking with customers, but it might help guide us a little bit more." A design manager told me this, and he wasn't alone. Among the 20 design leaders I interviewed, one everyday use case for AI emerged: creating a second brain for user research."
"It tackles one of user research's most significant flaws, and designers need to lead it. Why? Because we understand how users search for information. Few people read user research reports nowadays. It's not because they're bad: it's because stakeholders don't need reports. They need answers. Right now, UX Researchers might spend weeks on a usability report: pages of insights, carefully organized findings, beautiful visualizations."
Repurposing archived user research by connecting it to an AI agent can create a searchable second brain that surfaces actionable answers quickly. Design leaders view the approach as a complement to, not a replacement for, customer conversations. The practice addresses a persistent problem: stakeholders rarely read lengthy usability reports because they want direct answers. UX researchers can spend weeks producing detailed reports filled with insights and visualizations that often go unread by PMs, executives, and engineers. Designers should lead the effort because they understand how users search for information and can shape AI-driven retrieval to deliver concise, useful results.
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