"As UX designers, our top priority is to advocate for our users by suggesting improvements that can have an impact on their user experience and the product's success. Things like reducing friction, increasing engagement, and increasing delight for our users. But even when UX initiatives are backed by research and insights, they often struggle to find a place on the product roadmap."
"To start off, it's important to understand that PMs and designers are partners on the same team. We work together alongside engineers, sales, and other team members to achieve the same company goals. Each role just has a different set of priorities, metrics, and objectives to aim for. PMs have different priorities and KPIs that can sometimes conflict with those of the UX team."
UX initiatives must connect user-centered improvements to measurable business outcomes to earn priority on product roadmaps. Product managers prioritize goals, metrics, timelines, and customer and revenue impacts, so designers should translate usability work into quantifiable impacts, prototypes, and narratives that demonstrate value. Designers should align proposals to roadmap goals and timing, highlight KPIs, estimate effort and impact, and collaborate with PMs to balance trade-offs. Building empathy for PM constraints, presenting clear measurements, and using prototypes and storytelling increases likelihood of adoption. Bridging user needs and business priorities drives better outcomes for users and product success.
Read at LogRocket Blog
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