"Jakob Nielsen, in his prophetic vision of the AI future, was partially correct. The real question around AI isn't what it can do. It's what users actually need it to do."
"The reality is that strategic designers are needed more than ever. Why? Because most AI projects fail, and they fail for predictable, preventable reasons. But strategic designers know the exact tool to help with this: storyboarding."
""If you build it, people will come." That simple saying, echoed in the movie Field of Dreams, has become a costly assumption that's burned through billions of dollars in organizations. According to Greg Nudelman, author of " UX for AI," most AI projects fail because of one reason: the use case is bad. Nudelman uses the example of "boiling spaghetti", a close analogy of a technical system used to purify natural gas. Anyone who's ever cooked pasta knows this can be tricky. Pots can suddenly boil over, causing water and mess to flow everywhere."
The central issue for AI is matching technical capability to actual user needs rather than building capability for its own sake. Strategic designers are critical because most AI projects fail due to poor or ill-defined use cases that create predictable, preventable failure modes. The assumption that building a system guarantees adoption has led organizations to waste vast resources. Storyboarding functions as a focused method to define, validate, and communicate use cases, reveal edge cases, and align technical development with concrete user problems. Practical analogies like "boiling spaghetti" illustrate how overlooked conditions produce real-world breakdowns.
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