A prior prediction about the AI future proved partially correct, but the central issue is aligning AI capabilities with user needs. Strategic designers are increasingly necessary because many AI projects fail for predictable, preventable reasons rooted in poor use cases. Storyboarding functions as a practical tool to identify, validate, and communicate real user scenarios before heavy investment. The assumption that building a capability guarantees adoption has caused extensive waste. Poorly chosen use cases remain the primary failure mode for AI initiatives, and practical analogies show how technically plausible systems can fail without user-centered design.
Jakob Nielsen, in his prophetic vision of the AI future, was partially correct. The real question around AI isn't what it can do. It's what users actually need it to do.
The reality is that strategic designers are needed more than ever. Why? Because most AI projects fail, and they fail for predictable, preventable reasons.
But strategic designers know the exact tool to help with this: storyboarding.
'If you build it, people will come.' That simple saying, echoed in the movie Field of Dreams, has become a costly assumption that's burned through billions of dollars in organizations.
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