"It looked like every other website I've seen throughout my entire life. Just like groups of young women and men wearing the same outfit or packaging designers just copying one another at this point, the design was standard and made no statement. Young women in a group rocking the same outfit concept as well as modern packaging design sharing one too many similiarities. It said simply: Hey, look, we're a professional organization that has a cool photo. It was safe."
"The thing is, the company I was working for had a dedicated photo team that provided beautiful, high-quality images with numerous contextual and action shots, perfect for web pages. So when what came to my desk was a classic full-page hero of an image with a gradient, I wasn't exactly surprised. But it did frustrate me that we couldn't come up with something more bold."
Many websites default to a classic full-page hero image with a gradient, resulting in generic, safe designs that fail to make a statement or drive conversions. Organizations often have high-quality photography that goes underused when designers apply standard full-width heroes. Leadership and photography teams tend to favor familiar homepage solutions, making it difficult to change course. Full-page heroes can be irrelevant and are often poor UX choices. Designers need strategies to preserve beautiful, contextual imagery while adopting bolder, UX-focused layouts that communicate clearer value propositions and improve user engagement and conversion.
Read at uxplanet.org
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