Christopher Nolan's film "The Prestige" embodies the concept that great illusions require more than just impressive tricks; they involve intricate processes and sacrifices hidden from view. Through the character of Cutter, the film outlines the three acts of magic: 'The Pledge', 'The Turn', and 'The Prestige'. This structure parallels exceptional user experience (UX), where a product captivates users through an initial promise, an unexpected twist, and a rewarding conclusion. Both magic and UX rely on careful design and a deep understanding of human psychology to create awe and wonder.
Every great magic trick consists of three parts or acts.The first part is called 'The Pledge'. The magician shows you something ordinary... But of course... it probably isn't.
Making something disappear isn't enough; you have to bring it back. That's why every magic trick has a third act, the hardest part, the part we call 'The Prestige'.
The best products, like the greatest magic tricks, leave people wondering, 'How on earth did that happen?!' In reality, behind this 'magic' lies a precise process.
Every truly good user experience is like this magic, unfolding in three stages - from the initial promise, through the unexpected turn, to the astonishing 'return'...
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