"AI is part and parcel of many corporate design processes these days, including one company making a product many creatives are familiar with: Dropbox. Its VP of design and research, Shannon Butler, is optimistic about the tech's integrations into her teams' work-as long as designers are pragmatic in its integrations. Butler leads a design team that she feels has a bigger impact than filing deliverables on deadline: redefining work through the intersection of creativity, collaboration, and AI."
"In her interview with University of Texas School of Design and Creative Technology assistant dean Doreen Lorenzo, Shannon discusses how Dropbox is reimagining design in the age of AI-not as a replacement for human creativity, but as a force multiplier for it. She reflects on lessons from leading design through hypergrowth and crisis, the role of taste as the next big differentiator in tech, and why the future of design leadership will depend less on tools and more on human judgment, curiosity, and conviction."
Dropbox integrates AI into design workflows as a pragmatic force multiplier rather than a replacement for human creativity. The design team prioritizes redefining work through creativity, collaboration, and AI, aiming for impact beyond meeting deadlines. Design leadership emphasizes taste as a key differentiator and prioritizes human judgment, curiosity, and conviction over reliance on tools. The team applies lessons from hypergrowth and crisis to shape resilient product strategies. Career roots in web and UX evolution informed the approach, with practical experience across major tech products shaping how teams connect, create, and implement AI in design.
Read at Fast Company
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