"Do you remember how Tony Stark talked to JARVIS in Iron Man? He simply said what he wanted to do, and JARVIS got it done. There was no need to open menus, switch applications, or decide which interface to use next. Every option that could have slowed him down was already resolved for him, so his attention stayed on the task itself."
"The scene captures J.A.R.V.I.S.' natural-language interface giving Tony instant access to multiple suit configurations and diagnostics with a single command. That kind of experience is exactly what OpenAI is now reaching for. In Brad Lightcap's recent interview with Bloomberg, he shared a vision where third-party apps could work together seamlessly inside ChatGPT. Users would never have to leave a conversation to get something done."
ChatGPT now supports in-chat integrations with third-party apps like Zillow, Booking.com, and Canva to enable seamless task completion. The envisioned experience mirrors a natural-language assistant that executes user intents without menu navigation or app switching. Contextual app integration allows the model to surface and coordinate tools based on what the user is doing or needs. Designers must rethink interaction flow, timing, and handoff between conversational and visual elements when tools appear contextually. The platform evolved from isolated plugins to the Model Context Protocol (MCP) that standardizes tool-model communication, moving toward an Apps SDK for deeper integration.
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