Designers as agent orchestrators: what I learnt shipping with AI in 2025
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Designers as agent orchestrators: what I learnt shipping with AI in 2025
"Designers hold the best qualities to get refine AI outputs that's needed for building successful products Traditionally we've shied away from building because the chasm to go from designing to shipping requires learning to code, test, and bug fix. All of it required massive time investment to learn syntax, that changes every few years while core principles stay the same. Most of us are designers because we're visual thinkers in a way."
"In 2025, AI-assisted building closed this chasm. Translating how software should work was never the hard part for designers. Translating that understanding into code was. AI didn't lower the bar; it removed it. I've built 15+ working prototypes using Claude Code and Cursor, and shipped 3 apps in 2025 with just a basic understanding of Swift I learned three years ago; and, I've used that knowledge maybe 5% of the time."
Designers possess the qualities needed to orchestrate AI-assisted software building because they already translate user needs into clear outcomes, anticipate edge cases, and communicate intent across contexts. AI-assisted building in 2025 eliminated the coding barrier that previously separated design from shipping, enabling product understanding to become working prototypes without deep implementation skill. Designers define outcomes, map failures, and provide intent so AI can implement the how. Effective prompting focuses on articulating what and why clearly enough for AI to handle the how. Practical results include rapid prototyping and shipped apps with minimal reliance on programming syntax knowledge.
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