"At first, it feels wonderful. She remembers your favorite dishes, obscure movie quotes, even that exact shade of sweater you casually admired months ago. Dinner plans are effortless: "Booked us Giorgio's again, your favorite - truffle ravioli and Cabernet, like last time," Mary smiled warmly. But gradually, things become less appealing. Your attempts at variety or exploring something new are gently brushed aside: "Heard about that new sushi place, should we try it?" you suggest. Mary hesitates, "Remember last year? You said sushi wasn't really your thing. Giorgio's is safe. Why risk it?""
"By the time the company is large, there are teams of people - probably in marketing - carefully sculpting these things as sentence fragments in large serif fonts on "About Us" pages that no one reads and no one believes. And by no one, I mean not employees, not customers, and not investors. Phrases that sound grand but are just grandiose."
"This got me thinking: how often do we, as frontend engineers, overlook the URL as a state management tool? We reach for all sorts of abstractions to manage state such as global stores, contexts, and caches while ignoring one of the web's most elegant and oldest features: the humble URL."
An infallible memory in AI can make personal interactions initially delightful but progressively restrictive, steering choices toward predictability and away from novelty. Forgetting is necessary for growth, experimentation, and preserving opportunities for discovery. Corporate mission and vision blurbs often become hollow when crafted into grandiose fragments that fail to convince employees, customers, or investors. Frontend engineers frequently overlook the URL as a powerful, elegant state-management mechanism in favor of abstractions like global stores, contexts, and caches. Large language models serve as implementation vehicles and do not replace human creativity, agency, or taste. Independent design publications elevate unheard voices and encourage critical thinking.
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