"A hero section is the first, visually prominent UI block at the top of a web page or digital product screen. Its job is to welcome users, present the product value at a glance, and effectively guide them to a desired primary action. It improves the first user impression with the product using a compelling headline, supporting copy, and CTAs (call-to-action), and other visual enhancements."
"Banner - Banner is a generic term for any eye-catching rectangular component on screen. The hero section has visually prominent design concepts of a banner, and can be considered a special form of banner Above the fold - Above the fold is the initial area of a screen that the user can see without scrolling down. The hero section is not a synonym of above the fold, but it's always located within the above the fold."
A hero section is the first, visually prominent UI block at the top of a web page or digital product screen. Its job is to welcome users, present the product value at a glance, and guide them to a desired primary action. Typical elements include a compelling headline, supporting copy, CTAs, and visual enhancements. Most modern websites place hero sections immediately after the primary header or construct the main header within the hero, often covering much of the initial visible area to grab attention. A hero section differs from a generic banner, the above-the-fold area, a full landing page, and a navigation menu; it is a focused value-presenting component.
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