The United Kingdom initiated a new internet age verification protocol on July 25 to safeguard minors from harmful content. Analysis shows a significant initial impact, with major sites like Pornhub experiencing nearly a 50% reduction in traffic. The legislation, known as the Online Safety Act, allows seven methods for age verification, including facial recognition and bank card verification. Traffic data indicates that other platforms, such as XVideos and OnlyFans, are also seeing declines in user numbers. The law's goal is to make it harder for children to access explicit material.
The United Kingdom's new internet age verification protocol, implemented on July 25, aims to restrict access to harmful content for individuals under 18.
Initial analyses indicate that sites like Pornhub have experienced a nearly 50% drop in visitors following the entry into force of the new restrictions.
The Online Safety Act introduces up to seven options for verifying age, including facial recognition and bank card verification, impacting user access to explicit material.
Traffic data from Similarweb shows a widespread decline among popular sites, with Pornhub losing over a million visitors within two weeks of the new protocol.
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