"The secret of TikTok's success since its launch has been its algorithm, which presents videos to its 170 million users in the United States. The ability to synthesize users' interests and keep them scrolling has been the reason the app has grown stratospherically-and is part of the reason why the average user spends more time on the app than watching the average feature film. But TikTok's fate is in jeopardy, with its owner ByteDance reportedly approaching a unique deal involving the Trump administration."
"Karoline Leavitt, the White House press secretary, told Fox News over the weekend that "the algorithm will also be controlled by America," as part of a deal that would see the app's data held on secure servers operated by Oracle, the large U.S. data company, and run with a consortium reportedly including media mogul Lachlan Murdoch, the son of Rupert Murdoch."
The TikTok algorithm drives engagement by presenting videos tailored to 170 million U.S. users. The algorithm's ability to synthesize interests keeps users scrolling and yields higher viewing times than feature films. ByteDance is reportedly negotiating a deal involving the Trump administration to place U.S. data on secure servers operated by Oracle and to involve a consortium reportedly including Lachlan Murdoch. White House press secretary Karoline Leavitt said the algorithm would be controlled by America. Anti-China hawks seek U.S. control over the app amid fears the algorithm could be weaponized. U.S. control could placate critics but produce a degraded app that users abandon. TikTok did not immediately respond to requests for comment.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]