Trump's 'Department of War' rebrand could cost $125 million, says the CBO, for the likes of replacement stationery and new signs | Fortune
Briefly

Trump's 'Department of War' rebrand could cost $125 million, says the CBO, for the likes of replacement stationery and new signs | Fortune
"On September 5, the president signed an executive order to restore the George Washington-era names of the Department of War and the Office of the Secretary of War as secondary titles for the Department of Defense and the Office of the Secretary of Defense. Within that order was a stipulation that the Secretary of War would later submit a presidential application to permanently change the name of the department."
"According to the CBO, which responded to a request for information from senators Jeff Merkley and Chuck Schumer, the shift would cost about $10 million for a "modest implementation" of the change, primarily within the department itself. This sum could be absorbed as an opportunity cost, the CBO added, paid out of existing budgets."
""Broadly, the costs would include staff time spent updating document templates, revising websites, or modifying letterhead, time that could be devoted to the activities that the department had planned to conduct before the executive order was issued," the CBO wrote. "Similarly, funds used for signage or ceremonial items could reduce resources available for planned items or activities.""
An executive order signed on September 5 restored George Washington-era names as secondary titles and required a future presidential application to permanently rename the department. The Pentagon oversees about 1.32 million active-duty personnel and 750,000 civilian employees, making a rebrand a large logistical undertaking. The Congressional Budget Office estimated a modest implementation would cost roughly $10 million and could be absorbed from existing budgets. Minimal implementation might cost only a few million, while an aggressive rollout could cost up to $125 million. Cost drivers include staff time updating templates, websites, letterhead, signage, and ceremonial items, and conflicts with ongoing missions.
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