"It replaces the old homepage-which featured a banner image of Trump, the bolded phrase "America is Back," and headshots of the first lady and vice president-with a decidedly more cinematic design. Now, when people visit whitehouse.gov, they're immediately greeted with a wall of videos, including shots of Trump sporting his own "Make America Great Again" merch, saluting military personnel, and taking off in a helicopter. Every shot is bathed in a warm, fuzzy filter, making the whole page feel like a retro-inspired movie trailer."
"Historically, the official White House web page has maintained a consistent structure between presidencies. From Bush in 2008 to Obama in 2015, Biden in 2022, and even Trump himself in 2018, opening the web page would lead to a photo of the president, paired with a rundown of his current key objectives and a selection of top news stories. Today, the entire home screen fills with a looping, 30-second highlight reel of Trump."
The White House website was redesigned on January 22 under the National Design Studio relaunch and now features a cinematic homepage dominated by looping video highlights of President Trump. The new homepage replaces prior layouts that emphasized a photo of the president and lists of key objectives with a wall of retro-filtered footage showing Trump in MAGA merchandise, saluting troops, and boarding a helicopter. The design favors emotional, Americana-inspired visuals over explicit policy communication. The home screen includes a short statement praising administration successes and prominent navigational sections below the highlight reel.
Read at Fast Company
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