"The administration launched an account in August weeks before the president struck a deal to save the social-media app from a ban he started. The first post from the official account (not to be confused with the personal account Donald Trump mostly abandoned after the 2024 campaign) featured the president declaring, "I am your voice!" So what does the Trump White House's TikTok voice sound like several months in?"
"There are lots of newsy video clips and memes with the "fellow kids" vibes you'd expect from any septuagenarian official's social-media account. But there's also some uniquely Trumpian content that's truly hard to watch. Below, I have compiled the worst of the @whitehouse feed. The posts fall into three categories: incompetently executed memes, straight-up-racist videos, and Trump thirst traps. How many can you watch - sound on, start to finish - before you have to tap out?"
The White House launched a TikTok account in August, weeks before the president finalized a deal to save the app from a ban he initiated. The first official post featured the president declaring, "I am your voice!" The feed mixes news clips and stilted memes that echo a septuagenarian attempt at youth culture. The content clusters into incompetently executed memes, overtly racist videos, and montage 'thirst trap' clips set to pop music. Attempts to co-opt trends, including Taylor Swift–adjacent dance sounds, produce awkward photo montages and bizarre imagery such as Trump posed working a McDonald’s shift. The overall tone elicits disbelief and revulsion.
Read at Intelligencer
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