A new America by Design initiative establishes a National Design Studio and a White House chief design officer to improve how Americans experience government services online and in person. Federal agencies are directed to prioritize improvements to websites and physical locations that significantly affect everyday life. The design chief is tasked with recruiting designers even as the administration has sought to shrink the federal workforce and has already laid off some designers. The studio will operate as a temporary organization capable of bringing on volunteers and employees, set to end in three years, with initial results due by July 4, 2026.
President Donald Trump signed an executive order on Thursday afternoon setting up a new "America by Design" initiative to improve how Americans experience government online and in-person. A new National Design Studio and chief design officer in the White House will lead the effort of "creating first-class online and offline experiences for Americans." Federal agencies are also directed to prioritize the improvement of websites and physical places that "have a major impact on Americans' everyday lives."
The push comes after the administration has fired and pushed out many designers from government digital talent hubs at the now-shuttered 18F at the General Services Administration, and what was formerly the U.S. Digital Service and is now the U.S. DOGE Service. Product managers, designers and researchers were the first to be let go from USDS, according to one person familiar, who spoke on the condition of anonymity.
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