Donald Trump posted a scathing message on Truth Social criticizing MSNBC's rebrand to MS NOW and calling the network a failure. Trump accused the network of trying to "get away from the stench of their fake news product" and disparaged Comcast and CEO Brian Roberts as hopelessly flailing. MSNBC announced a new name and logo as it spins off from NBCUniversal and drops the peacock. Versant CEO Mark Lazarus said the separate identity allows the network to set its own course and build an independent, modern newsgathering operation. Reactions to the rebrand were mixed.
Trump said MSNBC sought the rebrand TO GET AWAY FROM THE STENCH OF THEIR FAKE NEWS PRODUCT. He also blasted Comcast CEO Brian Roberts and said the parent company is HOPELESSLY AND AIMLESSLY FLAILING IN THE WIND. SO MUCH FUN TO WATCH THEIR WEAK AND INEFFECTIVE OWNER, CONCAST, HEADED BY DOPEY BRIAN ROBERTS, HOPELESSLY AND AIMLESSLY FLAILING IN THE WIND IN AN ATTEMPT TO DISASSOCIATE ITSELF FROM THE GARBAGE THAT THEY CREATED!
MSNBC unveiled its new name and logo earlier this week as it spins off from NBC Universal, ditching the peacock entirely. During this time of transition, NBCUniversal decided that our brands require a new, separate identity, said Mark Lazarus, the CEO of Versant, the new parent company of MSNBC and CNBC. This decision now allows us to set our own course and assert our independence as we continue to build our own modern newsgathering operation.
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