Trump Jr. unveiled a new $499 cellphone running on Trump Mobile during a press conference at Trump Tower, promoting features like telemedicine, roadside assistance, and texting capabilities. The subscription will cost $47.45 per month, symbolizing the former president's term in office. However, experts express skepticism, citing unclear operational details and the reliance on existing major telecom networks. Analysts caution that the venture may mainly serve as a marketing gimmick rather than a robust business model, questioning its potential impact in the mobile market.
"We are going to be introducing an entire package of products where people can come and they can get telemedicine on their phones for one flat monthly fee, roadside assistance on their cars, unlimited texting to 100 countries around the world," Trump Jr. said at a press conference held at Trump Tower in New York on Monday.
"This latest move raises more questions than answers," says Paolo Pescatore, technology, media and telecoms analyst at PP Foresight. He notes that many details remain unclear, particularly how Trump Mobile will serve its customers given indications it will rely on Verizon, AT&T, and T-Mobile networks.
"It's a bit of a throwback to a thing that was popular 10 or 15 years ago," he says. "It's kind of a marketing idea above all."
"The devil is in the detail given that it is unclear around the actual commercial relationship with the telecom players and so forth, therefore, it is a bit unclear what the impact will be on the market."
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