In 2024, there was a notable shift in political dynamics regarding voter demographics, with Donald Trump gaining traction among non-college-educated voters and those disengaged from mainstream media. This trend flipped traditional assumptions, as Democrats leaned on high-information voters for success. However, polling indicates a significant decline in Trump's popularity among the very low-information voters who initially supported him, suggesting that socioeconomic factors and the state of the economy heavily influence voter sentiment. Analyst G. Elliot Morris highlights a 33-point drop in Trump's net approval with low-information voters, complicating previous electoral strategies.
Polling shows that voters who powered Trump's return to office are now abandoning him, showing a significant 33-point decline in approval among low-information voters.
Democrats may find solace in their status as the party of high-information voters, but Trump's drop in marginal voter support could challenge traditional campaigning assumptions.
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