Trump Media's "America-First" ETFs Just Launched. Will They Be a Hit?
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Trump Media's "America-First" ETFs Just Launched. Will They Be a Hit?
"Trump Media & Technology Group ( NASDAQ:DJT) was moving wildly in the past couple of sessions following the release of a new slate of "America-first" ETFs. Undoubtedly, it was a rather surprising move, but one that might garner traction in the Red states, given the unique investment methodology and mix of holdings. And, of course, there's the Truth Social brand that the ETFs are under, making them interesting for users of the social-media app or those who want to be a "patriotic investor.""
"Of course, thematic ETFs tend to accompany higher gross expense ratios and, oftentimes, going for hot trends might not be the best way to go about investing in a new year. That said, the slate of Truth Social ETFs, I think, is less about chasing trends and more about investing with one's values. Indeed, whether we're talking about ESG-friendly ETFs or other investment products that sell more on values than the value of the securities selected,"
Trump Media & Technology Group's stock experienced large moves after releasing a new slate of Truth Social 'America-first' ETFs. The ETFs target investors who prioritize political identity and values over pure benchmark performance, and they may attract interest in Red states due to their investment methodology and holdings. The products emphasize value-driven selection rather than trend-chasing, but they charge higher fees (typically around 0.65%) than low-cost index funds like Vanguard's VOO. The ETF market is highly competitive and crowded, leaving open whether enough investors will shift from standard S&P 500 exposure to these five new funds.
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