"The deal could see TikTok's U.S. operations come under control of an investor group that includes Oracle ( ORCL), Silver Lake and Andreessen Horowitz, according to the Wall Street Journal . President Donald Trump said Monday that he will be speaking with Chinese President Xi Jinping later this week. He also told reporters Tuesday that "we have a deal on TikTok." TikTok's 170 million U.S. users would need to shift to a new app, according to the Wall Street Journal report."
"With the deal not yet finalized, "questions abound" for the broader social media landscape, Bernstein analyst Mark Shmulik said in a client note Wednesday. "Will the new algorithm work just as well as the previous iteration?" Shmulik wrote. "Will TikTok be able to port over years of customer behavior including followed accounts, posts, videos, searches, and, of course, a personalized algorithm?""
A proposed deal could place TikTok's U.S. operations under an investor group including Oracle, Silver Lake and Andreessen Horowitz, potentially allowing TikTok to keep operating in the United States. The proposal would require roughly 170 million U.S. users to shift to a new app, with TikTok engineers building a content-recommendation algorithm using technology licensed from ByteDance. The enforcement deadline for a 2024 law banning TikTok was extended. Significant uncertainties remain about whether the new algorithm and migrated user data would match the original experience, raising risks of user churn and competitive implications for Meta.
Read at Investor's Business Daily
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