"Coalie officially debuted on January 22, when Interior Secretary Doug Burgum posted him (it?) on his X account. In the post, which has now been viewed more than 37,000 times, Burgum shared an obviously AI-generated illustration of himself kneeling next to a grinning, bug-eyed piece of coal that's decked out in a yellow coal miner's helmet, vest, and boots. The caption, in part, read "Mine, Baby, Mine!""
"A deeper exploration of OSMRE's website shows that Coalie appears to be a genuine effort on the agency's part to explain its goals. And while it may not have been OSMRE's intention, a poorly designed lump of coal is actually the perfect metaphor to represent the Trump administration's desperate attempt to revive the coal industry. The perfect mascot for Trump's energy agenda"
"Coal's dominance has been declining for years, and for good reason: Burning coal is linked to air pollution that can cause asthma, brain damage, heart problems, and more. It's one of the worst offenders for greenhouse gas pollution, with environmental experts estimating that the world needs to completely phase out coal power by 2040 in order to meet the goals set out in the 2015 Paris climate agreement. Further, multiple studies have found that coal is among the more expensive"
Mascots are being used widely to project brand values and capture social media attention. The Office of Surface Mining Reclamation and Enforcement introduced a coal mascot named Coalie, which debuted on January 22 via a post from Interior Secretary Doug Burgum. The post featured an obviously AI-generated illustration of Burgum kneeling beside a grinning, bug-eyed lump of coal wearing miner safety gear and the caption "Mine, Baby, Mine!" Coalie appears on OSMRE's website as an effort to explain agency goals and also functions as a metaphor for the administration's push to revive coal. Burning coal produces air pollution linked to asthma, brain damage, heart problems, and is a major greenhouse gas contributor. Environmental experts estimate coal must be phased out by 2040 to meet Paris Agreement goals. Further, multiple studies have found that coal is among the more expensive
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]