"As a businessman, Trump has frequently emblazoned buildings and consumer products- shoelaces, an airline, an edition of the Bible, among many others-with his own name. During his current presidential term, his administration has put his name on numerous government properties-perhaps most famously the Kennedy Center, but also money, monuments, and military equipment. In January 2026, Trump floated the idea Congress would rename both New York's Penn Station and Washington's Dulles International Airport after him."
"With Florida lawmakers considering renaming the airport near Mar-a-Lago after the president, the Trump Organization has filed an application to trademark his name for use in airports and ancillary activities, although the company said it would not charge a fee in the case of the Palm Beach airport. As a communication professor who studies the First Amendment, I was intrigued by the federal actions and the protests they've triggered. Citizens certainly have the right to protest these decisions, like any government action."
In November 2025 a special 250th-anniversary national park pass displayed images of George Washington alongside Donald Trump, replacing the National Park Service's usual landscape photos. That redesign prompted a lawsuit and a social-media movement to cover Trump's face with stickers. Trump has frequently placed his name on buildings and consumer products, and his administration added his name to government properties, money, monuments, and military equipment. Proposals emerged to rename major transport hubs after him, and the Trump Organization applied to trademark his name for airports, saying it would not charge a fee for the Palm Beach airport. Citizens protested these actions while invoking First Amendment protections.
Read at Fast Company
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