"Even after the especially chaotic events of the past few weeks, Trump supporters are sticking by their man. Second, faith in Trump's leadership is not driven by his adherence to a coherent political ideology. Trump, who, as part of his "America First" policy, once declared that he would be "getting out of the nation-building business," has now declared that the U.S. "will run the country" of Venezuela for the foreseeable future."
"If ideological consistency can't explain the enduring loyalty of Trump's base, what does? A new study by More in Common, the nonprofit research organization where we work, finds that Trump's coalition is not monolithic. It consists of four groups, each with a distinct profile and perspective. Trump's political power depends on his ability to connect with these groups on different emotional and psychological grounds."
Donald Trump's base has remained loyal despite recent chaos and contradictory policies, indicating loyalty rooted in emotion rather than ideological consistency. Administration decisions include renewed involvement in Venezuela, tax measures benefiting wealthy households, and reductions in health care for vulnerable people. Research conducted over ten months surveyed more than 10,000 self-identified 2024 Trump voters and used focus groups and interviews to segment that electorate into four distinct groups. Approximately 29 percent are labeled MAGA Hardliners—largely white Gen Xers and Baby Boomers motivated by a belief that God supports their existential struggle. About 21 percent are Anti-Woke Conservatives—more secular, affluent, and frustrated by perceived progressive influence in schools and institutions.
Read at The Atlantic
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