"Donald Trump's second term has ushered in a new era in American politics. It's brasher, crueler, more direct, more super online, and certainly more dystopian. Democrats and sometimes even Republicans have struggled to compete with Trump 's monopoly on the attention market. But the leaders of both parties are only mortal-yes, even Trump-and they're not going to be around forever."
"you likely saw a video by Melted Solids, which worked with Zohran Mamdani early on in his campaign. Cofounders Anthony DiMieri and Debbie Saslaw come from advertising and content production backgrounds, not politics. They bring a documentary-style approach focused on platforming regular people. "Listening, not lecturing," as Saslaw describes it. One of their most viral collaborations with Mamdani is a video of the candidate interviewing Trump voters (and nonvoters) in Queens and the Bronx."
Donald Trump's second term produced a brasher, crueler, more direct, and more online political environment described as dystopian. Democrats and some Republicans have struggled to compete with Trump's dominance of the attention market. Political leaders are mortal and will not remain in power indefinitely. A new generation of candidates, creators, podcasters, and pundits is emerging with novel ways to connect with mass audiences and distinct visions for the country. After the 2024 loss some Democrats sought a liberal analogue to Joe Rogan to reach podcast-heavy demographics. Other Democrats and progressives already know how to mobilize online audiences and critique party communications. Melted Solids, a Brooklyn production agency, used a documentary-style, people-first approach in Zohran Mamdani's mayoral campaign, producing a viral video of the candidate interviewing Trump voters and nonvoters in Queens and the Bronx.
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