"As you know by now, Colbert said CBS insisted the show did not air the interview with Talarico on his late-night show, claiming the network was worried about the FCC coming after it for the equal-time rule regarding political candidates. So the interview was shipped to the show's YouTube page while Colbert, the network and the FCC all pointed fingers publicly about what happened."
"Hayes reported that the measuring firm Tubular Labs said over a 72-hour stretch, there were 1,320 video uploads featuring Colbert and Talarico across YouTube, TikTok, Instagram and Facebook. The videos have generated more than 8 million engagements, with the 85 million figure stemming from any viewing session lasting at least two seconds."
CBS opted not to air a Stephen Colbert interview with Texas Senate candidate James Talarico due to concerns about the FCC equal-time rule. Colbert uploaded the interview to his YouTube channel and the clip spread widely across social platforms. The interview amassed about 85 million views across YouTube and social media, with measurements counting viewing sessions of at least two seconds. Over a 72-hour period, 1,320 uploads featuring Colbert and Talarico appeared on YouTube, TikTok, Instagram and Facebook, generating more than 8 million engagements. The full 15-minute interview collected over 7.5 million views, more than twice Colbert’s daily YouTube average.
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