"I mean, I think that Americans have moved more against tariffs than any other major Trump policy that he's been pushing during this second term, replied Enten. What are we talking about here? Well, why don't we just look at this? New tariffs on imported goods. You know, you go back to November of 2024, the majority, 52%, were in favor of it."
"So we're talking about a four-point margin in favor, switcheroo, now to a 20-point margin against, and of course, there was all this news coming out of the World Series, right? Canada tariffs. We're not just talking China. We're just talking Canada and tariffs. And get this, we are talking about just 36 percent, as I look at my little footnote here on the bottom, who support new tariffs against Canada."
"So the bottom line is this, if I were advising President Donald John Trump when it comes to his policies, I'd say step off the tariffs! At least from a political point of view, because the bottom line is it doesn't sell with the American people. It's one of the largest shifts that we have seen during Trump's second term in office, concluded Enten."
Public opinion flipped sharply against new tariffs on imported goods between November 2024 and fall 2025. Support fell from a 52% majority in November 2024 to 60% opposing in fall 2025, converting a four-point pro-margin into a 20-point anti-margin. Support for new tariffs targeting Canada stands at only 36%. The shift against tariffs represents one of the largest opinion changes during the president's second term. Political calculation suggests that continuing to pursue tariffs is unpopular with voters and may not align with perceptions of economic improvement, prompting recommendations to abandon tariff policy.
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