"I know that sounds like a no-brainer to some of the people reading this column. However, American taxpayers like you and me have been conditioned, for decades, to believe that a professional CPA isn't necessary when you can simply do them yourself. This train of thought was incepted into the popular consciousness by retail accounting giants Intuit, the makers of TurboTax, and H&R Block."
"Those firms have consistently lobbied DC lawmakers to NOT allow the IRS to provide citizens with its own free filing software online. President Joe Biden remedied this problem by introducing IRS Direct File in 2024, but that didn't stop Intuit and Block from lobbying our current Republican fascist overlords to get rid of it, which they did for 2026."
""This isn't just another tax store; it is the physical manifestation of our AI+HI strategy, a modern space where our AI and local human expertise converge to provide trusted, personalized guidance. We are providing the antidote to tax-related stress and anxiety to give filers year-round control, complete confidence, and better financial outcomes.""
Tax season returns and taxpayers face confusing forms and odd vendor charges. Many Americans are conditioned to file taxes themselves using retail software like TurboTax and H&R Block. Those companies have lobbied to block the IRS from offering free online filing; a Direct File system began in 2024 but was removed for 2026. Intuit is opening TurboTax storefronts that combine AI and human advisors and markets them as personalized, year-round guidance. The practical recommendation is to engage a professional accountant rather than rely solely on DIY software or vendor storefronts that monetize filing.
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