"The San Diego City Council expected the new parking fees to bring in about $15 million in revenue for the 2026 fiscal year, according to CalMatters, money that would go toward maintaining the park and offset the city's deficit. But the change had dire consequences. Instead of the fees bringing in expected revenue, many visitors just stopped showing up. Restaurants are reporting revenue drops of up to 40% and are considering laying off staff, according to local news station KFMB-TV."
"And the Balboa Park Cultural District said museums saw a 25% to 57% decline in visitors during the first week. "Park leaders warn that a sustained drop in visitors could be financially devastating for Balboa Park's nonprofits," the Balboa Park Cultural District said on its website. "Even a 20% year-long decline in attendance is projected to cost the park's museums $20 [million]-$30 million in lost revenue - a loss that far exceeds the limited parking fee income the City is collecting.""
Balboa Park parking fees implemented on Jan. 5 required visitors to pay at all 12 lots, with daily charges as high as $16. The City Council expected about $15 million in revenue for fiscal 2026 to maintain the park and offset the city's deficit. Visitor turnout dropped instead, with museums reporting 25% to 57% declines in the first week and many visitors staying away. Restaurants reported revenue drops up to 40% and potential layoffs. Park leaders warned that a sustained 20% attendance decline could cost museums $20–$30 million, far exceeding parking fee income. Residents will be able to park free in seven lots beginning March 2.
Read at SFGATE
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