"I have good news. So, Kamala HQ is turning into Headquarters and it's where you can go online to get, basically, the latest of what's going on and also to meet and revisit with some of our great, courageous leaders, be they elected leaders, community leaders, civic leaders, faith leaders young leaders. I'm really excited about it, so stay engaged and I'll see you out there. Thank you."
"The initial posts on Kamala HQ emphasized outreach to voters under 40 and showcased events and policy discussions tailored to that cohort. Each post spoke to immediate issues with witty and on-trend memes, videos, and even dance videos. The Gen Z team was able to captivate its audiences, posting multiple viral videos that were fun yet still contained substance. Harris' team also unveiled a refreshed campaign logo and branding ahead. The updated headquarters branding signals an effort to reengage supporters after Harris' 2024 election loss."
Former vice president Kamala Harris relaunched campaign social accounts under a new 'Headquarters' brand and restored activity on platforms previously inactive since the 2024 election. Former campaign staffers will manage the platform, which launched with 5.5 million TikTok followers. The rebrand targets voters under 40 with on-trend memes, videos, dance clips, and policy discussions tailored to younger cohorts. A Gen Z-focused team produced multiple viral posts that combined entertainment with substantive messaging. Harris described Headquarters as an online space to showcase elected, community, civic, faith, and young leaders. The relaunch includes refreshed logos and aims to rebuild political infrastructure and reengage supporters. Social reactions mixed praise and disappointment over no 2028 announcement.
Read at Black Enterprise
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