"MS NOW announced on Tuesday that the network signed a broadcast deal with progressive podcast group Crooked Media to bring some of its most popular content to cable television through a new weekly program. The move comes amid growing crossover between cable news and the podcast sphere. Fox News was first to enter the fray last July with its licensing deal with the popular Ruthless podcast, which is a counterbalance to Crooked's most well-known show, Pod Save America."
"Crooked on MS NOW will debut Saturday, February 28 at 9 p.m. ET, featuring highlights from Crooked Media's popular podcast lineup, including: Pod Save the World, Strict Scrutiny, Lovett or Leave It, and newer additions like Runaway Country with Alex Wagner and Assembly Required with Stacey Abrams. The premiere episode of Crooked on MS NOW will focus on coverage of the State of the Union address on February 24th, which is all but guaranteed to cap off a blockbuster week in U.S. politics."
"The deal offers Crooked Media access to one of the largest audiences on cable. MS NOW reaches approximately 11 million Americans weekly on television and has been building its presence on new media platforms as well. The network reported 3.8 billion YouTube views and 140 million audio downloads in 2025 from its own line-up of original podcasts. MS NOW currently produces some 20 original podcasts and 22 showcasts, including award-winning programs like Rachel Maddow Presents: Ultra, which received a 2025 Edward R. Murrow Award."
MS NOW signed a broadcast deal with Crooked Media to adapt popular podcasts into a weekly cable program. Crooked on MS NOW debuts February 28 at 9 p.m. ET with highlights from Pod Save the World, Strict Scrutiny, Lovett or Leave It, Runaway Country, and Assembly Required. The premiere centers on State of the Union coverage from February 24. MS NOW reaches about 11 million weekly viewers and reported 3.8 billion YouTube views and 140 million audio downloads in 2025. MS NOW produces roughly 20 podcasts and 22 showcasts; Crooked Media averages about 30 million monthly downloads.
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