"Millions of dollars worth of political TV ads are expected to start airing Tuesday in an effort to sway Californians about a November ballot measure seeking to send more Democrats to Congress and counter President Trump and the GOP agenda, according to television airtime purchases."
"The special-election ballot measure - Prop. 50 - will likely shape control of the U.S. House of Representatives and determine the fate of many of Trump's far-right policies"
""This early start is a bit stealthy on the part of the no side, but has been used as a ploy in past campaigns to try to show strength early and gain advantage by forcing the opposing side to play catch up," said Sheri Sadler, a veteran Democratic political media operative who is not working for either campaign. "This promises to be an expensive campaign for a special election, especially starting so early.""
Millions of dollars in political TV ads are about to begin airing to influence Californian voters on Prop. 50, a November special-election measure. Prop. 50 seeks to set aside congressional boundaries drawn in 2021 and could affect control of the U.S. House and the fate of many of President Trump's far-right policies. Opposition groups have booked more than $10 million in airtime, while supporters have purchased at least $2 million and plan to expand buys. The campaign has already deployed glossy multi-page mailers, and voters will begin receiving election materials ahead of the November vote.
Read at Los Angeles Times
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