"One of the slogans reportedly being considered is, "Charlie has awakened a generation of warriors." Pentagon officials are considering using Turning Point USA chapters, which are present at colleges and high schools across the country, as recruitment centers, the report finds. However, it's unclear if the plan will go through, and some officials are cautious that the plan would make it appear as though the Pentagon was taking advantage of Kirk's death."
"Top Pentagon spokesperson Sean Parnell denied the NBC report, calling it "lies" and criticizing the media. "Leadership matters, and under the strong leadership of President Trump and Secretary Hegseth men and women are coming out in droves to serve this great nation," Parnell said. As NBC pointed out, recruitment is up right now, though the current upswing first began in 2024 under the Biden administration."
The Pentagon is considering a recruitment campaign that would use slain culture war activist Charlie Kirk as a symbol and call to service. The proposed campaign would encourage young people to honor Kirk's legacy by joining the military, with slogans such as "Charlie has awakened a generation of warriors." The effort would be led by Undersecretary Anthony Tata and could use Turning Point USA chapters on college and high school campuses as recruitment centers. Some officials expressed caution that the campaign could appear to exploit Kirk's death. Top Pentagon spokesperson Sean Parnell denied the claims, calling them "lies" and praising leadership for increased recruitment. The Pentagon is also monitoring service members' social media for criticism and perceived slights.
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