"The release of Melania was unlike any seen before. Amazon MGM Studios paid $40 million for the rights, plus some $35 million to market it, making it the most expensive documentary ever. Directed by Brett Ratner, who had been exiled from Hollywood since 2017, the film about the first lady debuted in 1,778 theaters in the midst of Trump's turbulent second term. While the result would be a flop for most films with such high costs, Melania was a success by documentary standards."
"Promoted by President Donald Trump as a must watch, the Melania Trump documentary Melania debuted with a better-than-expected $7 million in ticket sales, according to studio estimates Sunday. Going into the weekend, estimates ranged from $3 million to $5 million. The film chronicles Melania Trump over 20 days last January, leading up to Trump's second inauguration. On Thursday, Trump hosted a premiere of the film at the Kennedy Center, with attendees including Cabinet members and members of Congress."
Melania opened to $7 million in ticket sales, surpassing preweekend estimates of $3 million to $5 million. Amazon MGM Studios paid $40 million for distribution rights and spent about $35 million on marketing, creating the most expensive documentary release on record. Brett Ratner directed the film after being exiled from Hollywood since 2017. The documentary played in 1,778 theaters and chronicles Melania Trump over 20 days leading up to the second inauguration. President Trump hosted a Kennedy Center premiere attended by Cabinet members and members of Congress. The opening was the best for a non-concert documentary in 14 years.
Read at www.eastbaytimes.com
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