Families of Uvalde school shooting victims sued Meta, claiming Instagram allowed gun manufacturers to target minors with advertising. They cited specific posts by Daniel Defense that allegedly promote firearms to young audiences. Meta's attorney argued that the families failed to prove minors read the posts and stated the content did not violate advertising policies. She claimed that firearm advertisements are permissible if not direct promotions of sales and are restricted for minors. The families also included Daniel Defense and Activision in their lawsuits.
Meta attorney Kristin Linsley stated that the families provided no proof that minors, including the Uvalde gunman, even read the Daniel Defense posts on Instagram.
Linsley contended that the posts didn't violate Meta's policies because they weren't direct advertisements and did not include links to purchase any products.
Content advertising firearms for sale on Instagram is allowed if posted by 'brick-and-mortar and online retailers,' but visibility of those posts is restricted for minors.
Linsley emphasized that the guidelines were made clear, stating, 'This is not a playbook for how to violate the rules. This is actually what the rules are.'
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