"What began as a sharp meme-savvy account during her 2024 campaign has now been reimagined into a long-term digital organizing platform. Headquarters is designed to blend politics, culture, and current events in a way that feels native to younger audiences rather than preachy or disconnected. The project is being run by former campaign digital staffers in partnership with progressive nonprofit People for the American Way, with Harris serving as "chair emerita," helping guide the vision without managing the day-to-day content."
"It's been relatively quiet on the Kamala Harris front since the 2024 election. Outside of a few interviews, speeches, and post-election appearances, she's largely stayed out of the constant digital noise that usually follows major political figures. For many supporters and critics alike, it's felt like Harris was taking a step back from the internet altogether. That calm didn't last long, though. This week, Harris officially re-entered the conversation with a new digital initiative that's already sparking plenty of discussion online."
Kamala Harris relaunched her viral campaign social presence @KamalaHQ as Headquarters, a Gen Z-focused media hub and long-term digital organizing platform. Headquarters blends politics, culture, and current events using internet-native formats like trending audio, humor, pop-culture references, and short clips to make messaging conversational and relatable to younger audiences. Former campaign digital staffers run the project in partnership with the progressive nonprofit People for the American Way, with Harris serving as chair emerita to guide vision without managing daily content. Headquarters is active on X and TikTok, with plans for YouTube and newsletters, aiming to keep young voters engaged beyond election cycles.
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