"Harris has relaunched her once viral campaign social presence, @KamalaHQ, as a revamped Gen Z-focused media hub called Headquarters. What began as a sharp meme-savvy account during her 2024 campaign has now been reimagined into a long-term digital organizing platform. Headquarters is designed to blend politics, culture, and current events in a way that feels native to younger audiences rather than preachy or disconnected."
"The strategy builds directly off what made KamalaHQ stand out in the first place. During the campaign, the account gained millions of followers by leaning into internet culture - tending audio, humor, pop culture references, and quick-hitting clips that made political messaging feel less distant and more conversational. For many Gen Z voters, it was one of the few political accounts that didn't feel like it was trying too hard to "sound young.""
Kamala Harris relaunched her campaign's viral social presence, @KamalaHQ, into a Gen Z-focused media hub named Headquarters. The hub repurposes meme-savvy tactics into a long-term digital organizing platform blending politics, culture, and current events in a native youth tone. Former campaign digital staffers run the project in partnership with progressive nonprofit People for the American Way, while Harris serves as chair emerita guiding vision without day-to-day management. Headquarters is active on X and TikTok now, with plans for YouTube and newsletters, aiming to sustain young voter engagement beyond election cycles by using humor, audio trends, and concise clips.
Read at Black America Web
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